Conference season is upon us! With several large annual conferences underway, we are finalising our events and marketing management to-do lists. One check not to miss is that all-important conference app.
As the world becomes more digital, people become more digitally focused. It is projected that by 2019, there will be over 2.6 billion smartphone users worldwide (source). With that said, conference apps are the perfect way to provide that sense of connection and power among your delegate and shows them you’re at the forefront of today’s technology.
Organisation
Conference apps allow you and your delegates to organise and manage priorities all in one place. Keep connected with your delegates by sending updates and alerts about the event; whether you want to direct them to the exhibition for poster walks, let them know of last minute room or speaker changes, or remind them of that night’s Gala Dinner.
You can also pull speaker, delegate and exhibitor registration information all at the touch of a button and with ease while delegates have the option to personalise their own agenda during the event.
Networking
With an app available, delegates can send messages to one another, allowing extended networking possibilities with like-minded professionals. Set up live polls to be conducted during sessions to keep delegates engaged and add social media buttons to prompt them to get involved online.
Save money
While the concept isn’t completely brand new, there have been conference handbooks for decades, the move to digital not only opens up new possibilities, like the one’s above, it also saves money on the design, print, and shipment of hundreds, or even thousands, of conference handbooks.
It also gives exhibitors and sponsors the opportunities to advertise within the app and with it being a digital platform, delegates can click through directly to their website. This allows much higher exposure of the companies than an ad in a printed handbook.
The final say
All in all, conference apps are the way of the future for events. It allows user-friendly management for the organiser, enhanced experience for the delegates, and more desirable advertising possibilities for your sponsors. Not to mention it’s environmentally friendly!