Don’t let your membership forget about you! As your membership grows, your engagement should be too! Use these simple tools to ensure your engagement with your membership doesn’t fall to the wayside.
Weekly, bi-weekly, or even monthly emails to your membership will let them know you haven’t forgot about them! Whether it is a simple e-update on what is going on in the association or an update from the president or chair, regular emails remind your membership of what’s going on in the association they have joined.
Social media platforms like Facebook and Twitter are a great way to keep your membership engaged and up-to-date. Send out tweets and posts on important updates, relevant news stories, membership benefits and upcoming events. Using social media during your study days and annual conferences is also perfect to get delegates and members talking! This will not only increase membership engagement, it could increase membership numbers! A great way to save time and stay organised is to schedule your posts and tweets a month in advance by using platforms such as TweetDeck or Hootsuite.
Continuing Professional Development (CPD) is very important to your members and a great way for them to gain this is through educational events. Holding annual conferences and study days on behalf of your association will keep your members engaged all year round.
Another great way to keep engaged with your membership is through quarterly Journals or Newsletters. Invite your membership to contribute with articles or abstracts. Not only is it a good way to promote your association and share the latest articles in your field, it gives your reader the opportunity to get involved!