Discover how you can attract your members to your event and encourage engagement and networking amongst your most engaged audience.
Make attending your event a benefit for your members.
Your membership should come with benefits, and an ideal one is a reduced or a special rate of attendance, a guaranteed way to attract your members to your event. Not only is this a monetary benefit for your members but it also is a direct benefit to you, attracting those who are most interested in the type of content you will be offering at your event.
Consider having elements especially for members at the event.
Elements that are directly linked to your members’ interests and needs will be a powerful way to attract them to your event. Consider offering incentives such as prizes for outstanding poster or oral presentations, or exclusive travel grants and bursaries available only to members. These benefits not only encourage participation but also demonstrate the value of membership. Think creatively about how you can both support and engage your members, whether through recognition, financial assistance, or tailored opportunities to make the event truly compelling for them.
Involve your members in your programme
Perhaps you have oral presentations as part of your programme, you could consider making these open to members only, as a way to attract your members to your event. This will encourage your members to submit applications and is another way you can add benefit to their membership.
These are just a few ways you can engage your members and attract them to your event. Speak to your event manager or association management team to discuss other ways they can help.
