Post-conference surveys are a vital tool for gathering feedback from attendees about the event they just attended, so it’s important to ask the right questions. The information gathered from these surveys can help organisers understand what worked well, what didn’t, and what could be improved upon for future events.
However, not all survey questions are created equal. To ensure that you’re getting the most valuable feedback possible, it’s important to ask the right questions. In this article, we’ll explore some of the most important questions to include in a post-conference survey and how to use the data obtained from the survey to improve your future events.
How likely are you to attend a future event?
This is perhaps the most important question to ask in a post-conference survey. By asking attendees how likely they are to attend a future event, you can gauge their overall satisfaction with the conference.
If attendees are highly likely to attend a future event, it’s a good indication that they found the conference valuable and enjoyable. If they’re less likely to attend, it’s important to understand why so that you can make improvements for future events. Thinking about this, it’s important to include a comment box in this question to assertain reasoning behind their decision.
How would you rate the quality of the keynote speakers?
Keynote speakers can be a major draw for conferences, so it’s important to get feedback on their quality. By asking attendees to rate the quality of the keynote speakers, you can identify which speakers were most well-received and which ones fell flat. This information can be used to inform future speaker selections.
How would you rate the quality of the breakout sessions?
Breakout sessions are often where attendees can dive deeper into specific topics of interest, so it’s important to understand how they were perceived. By asking attendees to rate the quality of the breakout sessions, you can identify which topics were most valuable and which ones could be improved upon. This information can be used to inform future session topics and formats.
How would you rate the overall organisation and logistics of the conference?
Logistics are a key component of any conference, and attendees will take notice if they’re poorly executed. By asking attendees to rate the overall organization and logistics of the conference, you can identify any areas where improvements could be made. This might include things like registration processes, wayfinding, or the availability of food and beverage.
How did you hear about the conference?
Understanding how attendees heard about the conference can help organisers identify which marketing channels were most effective. This information can be used to inform future marketing strategies and budgets.
What did you like most about the conference?
Asking attendees what they liked most about the conference can provide valuable insight into what worked well. This can help organizers understand which elements of the conference were most valuable to attendees and should be retained for future events.
What did you like least about the conference?
Similarly, asking attendees what they liked least about the conference can provide insight into areas that need improvement. This might include things like the length of the conference, the availability of seating, or the quality of the food. This can help in future venue selection as well as many other aspects of your event.
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