Face-to-face events are back, and delegates are excited to get involved when they’re on site at an event. Keeping delegates engaged is important so be sure to explore how to make your event more interactive.
Interaction comes from many different areas at an event, think about when your delegates first meet you at registration, your programme sessions, exhibition and even your social events.
Interaction at Registration
Your delegates first interact with your event when they arrive at registration. Think about how you can make your event more interactive from the moment they step in the door. Consider an event app, not only is this an environmentally friendly way to provide information to delegates but it’s something everyone can now access directly from their smartphone. You can include lots of interactive content here, such as surveys, detailed programmes, contact details for your trustees, venue and sponsor information, real-time announcements, gamification and lots more. An event manager can assist in personalising an app for your event.
Interaction within your programme
Once your delegates are in, the sessions within your programme are the next area of your event that you can make more interactive. By incorporating polls, or a question-and-answer session you will keep your audience engaged. Working with an AV team will make this seamless and you can often link this into an event app, allowing delegates to interact instantly from their seats.
Interaction within the exhibition
Your exhibition area is another opportunity to make your event more interactive, this could be from encouraging your sponsors and exhibitors to have something collaborative on their stand or by putting in place interactive sponsorship opportunities. This could include items like VR headsets or small group industry sessions, which gives both your exhibitors a great chance to engage with your delegates and delegates the chance to get involved on the day.
Additionally, when working with an event manager, they can include options for your exhibitors on the app, a great revenue option for your event, like the ability to share contact details with individuals through the scan feature located within the app – no need for exhibiting companies to purchase separate scanners or apps. This can link in with a badging system, providing a seamless experience for the exhibitors.
Interaction at a social event
Hosting a social event is a great way to make your event more interactive. You could have this in the form of a gala dinner or drinks reception with poster viewing which would add another element of networking and social opportunities for your delegates, trustees and exhibitors. This is also an opportunity to increase revenue for your event as well.
These are just a few ideas to help make your event more interactive and when you use an event manager they can help you create an exciting and interactive event.
