An event management company can help not only with the planning and execution of your event but also work with you to improve your event year on year. One key way is to use post event surveys to improve your conference and ask questions that will help you in the planning of future events.
Planning your post event survey to improve your conference
Plan your post-event survey during the early stages of your event. Decide which questions to ask and what insights you want to gain for future planning. If you’re introducing something new this year, use the survey to collect feedback. If you’ve followed the same format for a while, ask attendees for their opinions before making changes. Prepare your key questions in advance, but use an online survey to stay flexible and add last-minute questions if needed. An event manager, can help you craft effective questions and work closely with you to include your ideas.
Distributing your post event survey to improve your conference
Plan how you’ll share your survey to collect as much feedback as possible. Use QR codes at the event or send a link to attendees afterward. Find ways to grab their attention while they’re still engaged—during or right after the event. Your event management team can help distribute the survey in the way that works best for you.
Interpreting feedback from your post event survey to improve your conference
Depending on the size and length of your event, your event management team can advise on the optimal time to keep your survey open for and how frequently to send reminders. Once the survey is closed, they can help to clean up the results and present them to you in a clear and concise manner. This will allow you to really focus directly on the feedback received. By working in partnership with you, your event manager can also take information received in your survey to make suggestions to you for the future.
Speak with the Fitwise team, who can offer you support in organising your conference or event as well as your marketing lead who will be able to support directly with your post event survey.
