Uncover ways you can attract new members at your event. From how you can promote to them before the day, to things you can do on site to encourage them to become members.
Attract new members to join your association before your event
Make becoming a member of your association or society before your event really attractive, offer discounted rates for members to attend, or consider a limited time offer you could apply that syncs up with your event. Perhaps offer discounted membership or 6 months’ free membership to non-members registering for your event. If you are doing this, it is important to consider ways to keep your new members following their discounted or free period. An association management company can help you find ways to do this that will work for you.
Attract new members on site at your event
While your event is taking place, this is when your delegates will be most engaged with you and your association so it’s important to try and capture their attention while they’re there. Think about your exhibition stand and things you can have there, from posters to flyers, as well as branded promotional materials which will help spread the word about your association. You might even want to consider an on the day, limited time, offer for new members signing up at your stand. Make sure you have representatives on your stand to capture people who are interested. With an association management company this could be something they can provide for some of the event, allowing you more time to focus on other areas of the event.
Attract new members to your association after your event
There is still time to capture any remaining delegates who haven’t signed up for membership before or during your event, by giving them the opportunity after. A post event survey is an important element of your event, gathering insights into the successes and areas to improve on in future. You can use this survey to gather feedback on who is a member and who isn’t and offer another opportunity to pass on their details to find out more about membership. It’s also a good idea to promote your survey on site at your event and you could offer an incentive to those who complete it, like a prize draw for free membership or discounted membership for all for a limited time. An event manager can help facilitate your survey and work hand in hand with your association management team to connect the dots.
These are only a few ways to attract new members at your event, find out how to encourage current members to attend your event and much more in our blogs.
