The sales team here at Fitwise Management give their top 10 handy tips to exhibiting at healthcare conferences. From catering to giveaways, these handy tips will surely be helpful in increasing footfall at your next event. 

For more handy tips on healthcare association and conference management, follow us on Twitter @Fitwise_mgt and like us on Facebook “Fitwise Management Ltd” and make sure to use the hashtag #wiseup.

• Visibility – where possible always try to book a stand with as many open sides as possible.
• Approachability – always be attentive to delegates, engaging in conversation wherever possible.
• Audience – know your audience, creating clear messages on the stand and promotional materials.
• Be early – by booking early this will give an exhibitor some control over where their stand is located.
• Catering – this can never be guaranteed, but footfall tends to be greater nearer catering.
• Competitions – participating in exhibition competitions can be a good way of increasing footfall.
• Giveaways – in offering some kind of promotional items this creates brand awareness and can increase traffic to your stand.
• Refreshments – offer bottled water, juice or coffee on your stand as this really works.
• Environment – try to create a welcoming environment on the stand with comfy chairs and areas affording privacy where required.
• Fun – exhibition stands should always be fun; display humour, play games and have a joke whilst always being professional!